Juanita Richards is a Director and Photographer from London, U.K. working globally. Her work centres around self-expression, identity and optimism.
Being a person of dual heritage, her work is often influenced by her upbringing. Placing a strong focus on representation and diversity of cultures, captured through her raw and honest visual tone of voice.
Drawn to unique and unusual faces, shining light on her subjects and telling their stories in a way that is true and authentic to them. Conceptualised spaces and authentic environments are key in her creative capture and further tell the story of her subjects.
UK, Europe & ROW Inquiries: biddy@lairdandgoodcompany.com
US Inquiries: kirsty@lairdandgoodcompany.com
Clients + Publications
- Adidas
- Ahluwalia
- Arc’t eryx
- Asos
- Benefit
- Billionaire Boys Club
- Blanc Magazine
- Converse
- Charlotte Simone
- Dazed
- Depop
- Dr. Martens
- Flannels
- Harvey Nichols
- Highnobiety
- Hypebeast
- MAC
- Marques Almeida
- Mission Statement Magazine
- NATAAL
- Nike
- Polydor
- Pucci
- Ren Skincare
- Selfridges
- Smythson
- Sony
- Tommy Jeans
- Uniqlo
- Vogue Portugal
- Wrigleys Chewing Gum
- Wonderland magazine
- Youtube
- Zalando
- 7 For All Mankind
- 50m Store
Adidas Running
The Ridiculous Run
Arc’teryx
Arc’teryx SYSTEM_A
Aruba
Personal Project
Asos
Spring Summer Campaign
Barbershop
Las Vegas
Blanc Magazine
Loro Piana Special for Blanc
Bu – Wonderland Magazine
Dr. Martens
FLANNELS
Genesis
Personal Project
Marques’ Almeida
Marques’ Almeida Spring Summer 22 campaign
Mission Statement Magazine
International Womens Day – 5 Women, Five Creatives
NATAAL – LA
From Outside In – This visual story by Juanita Richards captures the beauty of meeting strangers in LA
NATAAL – NY
Nike Air Force
Nike Airforce 1 Campaign – Celebrating 40 Years of Airforce
Nike Barcelona
Nike Euros
Women’s Euro 22 Campaign – Never Settle, Never Done.
Sony
Cat Burns – It’s Over Artwork and Video
Tommy Jeans
Tommy Jeans – International Games (1996) capsule.
Uniqlo
Take Flight Campaign
Vogue Portugal
Wrigleys Extra Chewing Gum
Global Campaign for Wrigleys Extra White Chewing Gum
